About Us

For as long as I can remember I have loved working with my hands to create beautiful things, especially jewelry. I studied the art of jewelry design for 3 years and I have been creating jewelry for over 25 years. I enjoy creating and working with different materials such as gold, silver and gold filled. I integrate genuine stones, pearls, and crystals in my work. I love to create high-quality jewelry that is unique, elegant, functional, and wearable at affordable prices. Seeing people wearing my creations is the greatest satisfaction.


20 some years ago, my wife and I started our business serving our local community in our hometown in Israel. Over the years, we have gained our reputation for excellent service together with a wide variety of unique jewelry and handmade jewelry. As the years passed, my skills continued to improve and I created my own style. I learned as much as I could about different metals, stones and crystals and how to work with them. Then, we saw a growing opportunity to start selling our products online to the worldwide market. So in 2011, we closed our local shop and have been working exclusively online since. In the past years, we have seen much success and our business has grown. We are always looking for new inspiration and ways to develop our business.


In our collection, you will find beautiful and high-quality jewelry. Our focus is always to give our customers high standard items for the best available prices. Our goal is to offer the same excellent service and quality products at the best prices to the worldwide market, building a long-term relationship with our customers.